‌Product Force Empowers Omnichannel Growth: JVR Will Showcase Multiple Best-selling Products at Shanghai Beauty Expo

In today's rapidly evolving beauty and personal care industry, where consumer demands are constantly upgrading, consumers' choices for personal care products are no longer limited to basic functionality. Instead, they focus more on ingredient safety, user experience, and scenario value. The synergy of product force, brand potential, and channel innovation has become a critical variable for companies to break through, especially in the field of styling products, where personalized and diversified demands are continuously generating new opportunities.

This trend is particularly evident in JVR's product upgrades in 2025. As a brand focused on fashion styling categories, JVR achieved comprehensive breakthroughs from products to channels through a series of precise measures in the first quarter of 2025: its new products performed impressively, channels expanded steadily, brand reputation continued to climb, and overall performance achieved a year-on-year growth of over 30%. This not only won the favor of consumers but also provided the industry with an innovative paradigm for reference.

‌Explosion of Best-sellers: Enhanced Product Force Creates a Growth Loop‌

JVR's growth in the first quarter was due to the high recognition of its star best-sellers in online channels. Take JVR's Volume Hair Spray as an example. Since its launch, the product has been very popular. As of the first quarter of 2025, it sold 300,000 units in a single month, with cumulative sales of 840,000 units and retail sales exceeding RMB 30 million, leading to word-of-mouth promotion on social media platforms. Building on this success, the brand further upgraded to launch the ‌"Pro Version of Volume Hair Spray,"‌ which combines five effects in one bottle for multiple uses. It officially launched on various platforms on April 10 and once again became a "recommended good" spontaneously promoted by consumers, continuously expanding the fine segmentation of the volume styling category.

Meanwhile, the ‌Fragrance-Free Styling Series‌, with its product characteristics of "zero fragrance and low irritation," precisely meets consumers' preferences for fragrance-free styling products. It sold well immediately after its launch and has consecutively ranked among the top-selling lists in its category on e-commerce platforms for multiple weeks. In March, its monthly sales exceeded 250,000 units, with a week-on-week growth rate of ‌205.52%‌. Additionally, JVR collaborated with KOLs for content seeding, effectively boosting the dual growth of product popularity and conversion. Statistics show that the brand's first-quarter sales through influencers increased by ‌70.81%‌ year-on-year. Among them, the blogger ‌"Potato Calls Eggplant"‌ achieved over 10,000 orders from a single video, with 2.5 million views and transactions exceeding RMB 400,000.

The release of the potential of best-sellers injected strong momentum into JVR's expansion in new retail channels. With the help of online data guidance and consumer comment collection feedback mechanisms, the brand quickly extended the hot-selling trend to offline channels, successfully constructing a new brand growth logic from ‌"new categories"‌ to ‌"new channels."‌ Product force is no longer a single breakthrough but a key engine driving the entire channel system's rhythm.

‌Renewed Channels: Driving Efficient Collaboration of Terminal Systems‌

In addition to the new upgrade of Volume Hair Spray and the strong launch of the Fragrance-Free Styling Series, JVR also introduced:

• The ‌new terminal image of the "Styling Newcomer Series"‌
• A ‌new hair color SKU of "One-Day Color Changing Stick"‌

These products were comprehensively rolled out in nearly ‌5,000 stores‌ of channels such as ‌MINISO, Sanfu, and Wal-Mart‌. Focusing on high aesthetics and cost-effectiveness, they accurately target the usage habits and consumption psychology of Generation Z, satisfying the instant needs of trendy styling crowds.

Moreover, JVR further directed its attention to the daily consumption scenarios of a larger population. With styling and facial cleansing dual best-sellers as the core, the brand successfully entered ‌500 stores of Yonghu Supermarket‌, exploring the conversion potential in hypermarket scenarios and opening up a new path for the expansion of user structure. Beyond hypermarkets, JVR also established in-depth cooperation with CVS systems such as ‌Meiyijia‌, establishing daily touchpoints with consumers and achieving more life-oriented penetration.

Revolving around seasonal consumption nodes, in April, JVR collaborated with ‌WOW COLOUR‌ to create an offline theme event called ‌"Spring Hairstylist Guide,"‌ landing in ‌300 stores nationwide‌. This effectively enhanced the perceivability of products in offline scenarios, providing a strong boost for the popularity of online best-sellers to extend to offline terminals.

It is this omnichannel resonance and best-seller linkage that drove JVR to achieve an overall performance growth of over ‌30% year-on-year‌ in the first quarter, delivering a remarkable report of ‌"product force-driven and omnichannel win-win."‌ By continuously optimizing the product structure, enhancing supply chain flexibility, and strengthening channel feedback mechanisms, JVR successfully constructed a response loop from consumer touchpoints to terminal channels, building a solid foundation for the brand's subsequent explosive growth.

Preparing for the Beauty Expo: Establishing a New Benchmark for "Fashion Stylist"‌

Looking ahead, JVR is actively preparing for the next stage of brand actions. It is reported that JVR will appear at the ‌Shanghai Beauty Expo‌, showcasing its full range of best-sellers and multiple conceptual new products with the core positioning of ‌"Fashion Stylist."‌ During the exhibition, the brand will present its core competencies in product innovation, technological iteration, and consumer insight through a combination of online and offline forms.

This participation is not only a display and continuation of JVR's excellent results in the first quarter but also a deep dialogue with industry peers, channel partners, and consumers, further consolidating its brand label of ‌"Fashion Stylist."‌

With the continuous enrichment and innovation of its product line, JVR has successfully unleashed its brand potential, forming a positive growth cycle linking online and offline. In the future, JVR will continue to lead industry trends, deeply integrating technological research and development, channel expansion, and operational capabilities, breaking through the boundaries of technology and products, and moving towards a more diversified and youthful direction. It aims to carve out a unique advancement path in the ever-changing and experience-centric beauty and personal care market, becoming a fashion styling expert trusted by consumers.