Brand history
BRAND HISTORY
2010 #Pioneering Spirit#
Leveraging profound insights into men's grooming needs, JVR offers the most comprehensive range of grooming products on the market
2012 #Dark Horse in the Industry#
JVR has won the top spot in online sales of men's grooming products and has strategically laid out its channels on the internet
2014 #Topping Sales Charts#
Jowell has repeatedly won beauty awards on various platforms such as Tmall and JD.com, breaking the ten million sales mark during the Double 11 shopping festival
2015 #Focus of the Market#
Signing Kenji Wu as the brand's first spokesperson, Jowell has initiated offline recruitment and officially ventured into the omnichannel market
2016 #Fashion ICON#
After years of expanding its product categories, JVR has launched its first styling series, bringing consumers a wider range of styling experiences
2018 #Trendy Styling#
In partnership with Japanese investors, Jowell established Meiwei Co., Ltd., creating more professional and fashionable styling products
2020 #International Influence#
JVR's brand membership has surpassed ten million, with its products becoming instant bestsellers on the TikTok e-commerce platform and expanding into overseas markets
2023 #Fashion Stylist#
Positioning itself as a fashion stylist, JVR uses styling to express individuality, encouraging users to unleash their potential and unique aesthetic
BRAND HISTORY
2010 #Pioneering Spirit#
Leveraging profound insights into men's grooming needs, JVR offers the most comprehensive range of grooming products on the market
2012 #Dark Horse in the Industry#
JVR has won the top spot in online sales of men's grooming products and has strategically laid out its channels on the internet
2014 #Topping Sales Charts#
Jowell has repeatedly won beauty awards on various platforms such as Tmall and JD.com, breaking the ten million sales mark during the Double 11 shopping festival
2015 #Focus of the Market#
Signing Kenji Wu as the brand's first spokesperson, Jowell has initiated offline recruitment and officially ventured into the omnichannel market
2016 #Fashion ICON#
After years of expanding its product categories, JVR has launched its first styling series, bringing consumers a wider range of styling experiences
2018 #Trendy Styling#
In partnership with Japanese investors, Jowell established Meiwei Co., Ltd., creating more professional and fashionable styling products
2020 #International Influence#
JVR's brand membership has surpassed ten million, with its products becoming instant bestsellers on the TikTok e-commerce platform and expanding into overseas markets
2023 #Fashion Stylist#
Positioning itself as a fashion stylist, JVR uses styling to express individuality, encouraging users to unleash their potential and unique aesthetic
2024 # Starlight Shines#
Signed actor Wu Xingjian as brand spokesperson
Won the Most Influential Brand Award at the Beauty Conference and the JD Supermarket Personal Care Industry Innovation Growth Brand Award