Leading new trends in styling with precise insights, JVR all-channel hot-selling new products are highly sought after.

As a highly trusted national styling brand among consumers, JVR has gradually demonstrated strong competitiveness in recent years with its professional and innovative products and precise market positioning, becoming an undisputed leader in the fashion styling sector, driving the iteration and innovative upgrades of styling products.

On one hand, JVR creates rich possibilities for fashion styling products through substantial growth. It is reported that during the previous Double Eleven shopping festival, JVR's omni-channel sales data reached a new high, successfully achieving leapfrog growth in performance. On the other hand, JVR has gained more recognition with its excellent product strength, from market reputation to industry awards, its diverse product matrix provides comprehensive styling solutions for practitioners and consumers.

While sales data continues to rise, JVR maintains a persistent pursuit of hair styling products and continuous exploration of technological innovation, allowing the convenience and possibilities of fashion styling to constantly exceed people's imagination.

Product strength drives performance leaps, innovation leads to a continuous emergence of popular products.

JVR not only launched several best-selling items, achieving astonishing sales growth across various platforms, but also won the favor of many young consumers through star products such as volumizing spray and fragrance-free series, further solidifying its important position in the fashion styling field.

JVR has been a professional brand focused on fashion styling for 15 years. The volumizing spray, which is the main push for this Double Eleven, has received rave reviews among consumers for its lightweight and long-lasting volumizing effect, further consolidating JVR's brand position in the minds of consumers; while the targeted fragrance-free hair mud and fragrance-free hair gel, with their unique formula system, meet more scene needs of consumers, precisely addressing the pain point of "odor social awkwardness."

The explosive growth in product sales stems from precise consumer insights and subsequent product innovation development.

JVR accurately identified the issues of cumbersome techniques and strong gel feel in conventional styling products for styling groups, concentrating the solution into one product. The new volumizing spray was developed with the participation of over 40 professional stylists, allowing for professional salon effects without any techniques, selling hot upon launch and attracting many consumers to reorder, with extremely high recognition.

Many past styling products were often avoided by some consumers due to overly strong scents or easy mixing with other fragrances. For consumers with low-key social scene needs, JVR thoughtfully launched a fragrance-free series of styling products, which do not contain any fragrance ingredients, have no odor residue, and provide strong styling while caring for hair, precisely meeting the product demand for "fragrance-free styling."

During the Double Eleven period alone, the volumizing spray's sales volume across all channels exceeded 130,000 bottles, firmly ranking at the top of the category's best-seller list; the matte texture styling hair mud and refreshing strong-hold styling spray have accumulated sales of 2 million and 4 million bottles respectively in 2024 to date, widely loved by young consumers.

Continuous industry recognition awards, strong entry into Southeast Asia.

Thanks to consumer insights and product innovation, JVR has become a leading domestic styling brand, continuously expanding the boundaries of the styling field.

On November 21, at the 2024 Second China Personal Care Conference, JVR won the 2024 Annual Personal Care Award for Influential Brand, further confirming its brand strength. Not long ago, at the 2024 First Personal Care Industry Development Conference jointly held by JD Supermarket and Fashion Bazaar, JVR also won the Innovative Growth Brand Award, with market recognition continuously rising.

In addition to strong performance in the domestic market, JVR is further expanding its influence in overseas markets. This year, JVR has aggressively entered overseas markets, successfully entering Southeast Asian markets such as Thailand, Vietnam, the Philippines, and Malaysia, with multiple products gaining recognition from local consumers, significantly enhancing the brand's international visibility.

This strategic layout not only effectively expands JVR's brand territory but also brings new growth points for the brand, laying a solid foundation for its internationalization.

JVR will continue to focus on the international market, continuously enhancing its global influence. By accumulating international operation experience in Southeast Asia, JVR can gradually replicate its successful model, explore more regions, and gradually achieve global layout, injecting strong momentum into its long-term development.

For a long time, JVR has been accumulating strength in product innovation, consumer demand insights, and marketing. Since the launch of the first JVR styling product in 2014, its products have continuously iterated and evolved, with more than 40 styling products currently on sale.

With the continuous enrichment and innovation of its product line, JVR will continue to promote the brand's development towards a more diversified and youthful direction. In the future, JVR will also develop a hair dye series of products, expanding the hair care category, providing consumers with better solutions for hair styling, and becoming a true fashion stylist, contributing to the development of the personal care industry.

*Source: ELLE, December 6, 2024.   销量口碑双丰收，杰威尔成造型品牌创新增长标杆