During the National Day Golden Week, a wave of excitement surged in Hangzhou as the collaboration event between JVR and WOW COLOUR set a new trend in styling.

A styling experience like never before, a small change in styling can make a person feel completely renewed. My idol styled me, and I must treasure the same styling techniques!

This is a carnival party of trendy styling. On October 19, the national styling brand JVR partnered with the trendy beauty store WOW COLOUR for the themed event 'Jie World Tour Gives You Styling Freedom.' JVR brand ambassador Wu Xingjian made his first appearance at a brand event since the announcement, interacting closely with fans and bringing numerous benefits and surprises, leaving the fans on-site very satisfied.

The co-branded event started on October 1, attracting many young people's attention, with constant mentions and check-ins across platforms, leading to a continuous rise in brand popularity and influence, peaking on October 19 with the surprise appearance of the ambassador. JVR and WOW COLOUR together brought a 'styling freedom' fashion storm to Hangzhou in October.

The first brand pop-up experience store debuted in Hangzhou, with brand ambassador Wu Xingjian making a surprise appearance.

This co-branded event marks the first collaboration between the WOW BEAUTY store, upgraded by WOW COLOUR, and a styling brand for a pop-up experience activity. As a leading professional styling brand, JVR is innovating its products while exploring a comprehensive upgrade of brand experience, especially by integrating personalized services into consumers' daily lives through a scenario-based retail model.

At the Hangzhou WOW BEAUTY store, the life-size standee of JVR's brand ambassador Wu Xingjian and the interactive photo frame attracted many customers to stop by. Meanwhile, the carefully designed atmosphere in the store not only created a colorful space full of avant-garde fashion but also made every customer who entered feel as if they had stepped into a wonderful world of trendy styling.

The event started on October 1 and will continue until October 31. On October 19, JVR's brand ambassador Wu Xingjian made a surprise appearance, interacting closely with fans as the 'one-day store manager.' Upon entering the store, Wu Xingjian warmly greeted everyone, showing great approachability and quickly closing the distance with the fans on-site. He also signed for fans waiting in line to purchase JVR products, creating a friendly event atmosphere and leaving consumers with a wonderful shopping experience. During the styling session, Wu Xingjian personally created unique styles for selected lucky fans, enhancing the connection between the brand and consumers and allowing fans to gain a deeper understanding of JVR's product charm.

Wu Xingjian stated on-site that JVR's rich styling product range can easily meet various styling needs. At JVR, everyone can find the trendiest style that suits them, showcasing their unique personality.

On the day of the event, the customer flow at the WOW BEAUTY store increased by 129% compared to the previous period, with over 10,000 people on-site. JVR's fragrance air volume spray became a hot seller again, and the limited edition quickly sold out, receiving a very enthusiastic response.

By inviting celebrities to serve as temporary store managers, the brand can effectively attract the attention of fans and consumers, create unique communication and consumption scenarios, break traditional brand marketing barriers, and form a more approachable interactive atmosphere, reinforcing the transmission of brand value.

JVR and WOW COLOUR fully leveraged WOW COLOUR's super channel power to create a new fashion styling scene, enhancing consumer brand loyalty, while JVR also helped WOW COLOUR bring more diversified and higher quality styling options to consumers.

Innovative research and development to create super hot products, leading a new trend in fashion styling.

Founded in 2011, JVR has successfully achieved hot sales across various online and offline channels through a rich range of high-quality products and targeted innovations in male and female styling tracks. By breaking the monotony of traditional styling products, JVR provides diverse products and styling experiences, deeply exploring the fashion styling field, and its professional and trendy brand image has become deeply rooted in people's hearts, making it a national-level fashion styling brand.

Currently, JVR has established multiple high-quality product lines with category innovation and professional segmentation, providing targeted all-dimensional styling solutions for young trendy male and female consumers, achieving full online channel coverage, consistently ranking at the top of styling product lists across multiple platforms, with outstanding sales performance and exposure, while entering over 60,000 retail terminal stores such as Miniso and WOW COLOUR, becoming a truly new generation national styling brand.

In this collaboration with WOW COLOUR, which is trusted by young female users, JVR brought many hot-selling products from its JVR brand.

For example, the fragrance air volume spray, known as the 'high crown top artifact,' uses the anti-gravity clean hair volume particle ST-7028A as its core ingredient to achieve volume, smoothness, and oil absorption, making it a must-have for lazy image management and a hot-selling product in offline stores; the hair color stick is easy to use and offers a variety of choices, providing young people with the simplest hair color freedom, receiving numerous positive reviews and becoming the top-selling product in Miniso stores; the refreshing volumizing styling spray is a viral internet product that sells out across the web, often featured in influencer videos and receiving a lot of attention, frequently selling out in live-streaming sales with rave reviews.

JVR products always pursue active innovation, which is not only a keen grasp of market trends but also a firm implementation of brand philosophy. With a rich selection of colors and convenient usability, it provides young people with the fun of changing hairstyles anytime and anywhere, unleashing their creative potential.

As Generation Z consumers increasingly seek cultural identity, brands need to win the market through unique cultural positioning and profound brand propositions. The styling industry no longer merely provides products; it leads a new lifestyle and aesthetic concept.

As an emerging brand, JVR not only continues to innovate in product categories but also demonstrates forward-thinking in marketing strategies. By leveraging online preheating and extensive social media dissemination, JVR effectively enhanced sales and brand attention through the 'one-day store manager' marketing model, successfully attracting a large young consumer group aged 16-25, further consolidating the brand's influence and appeal in the new generation market.

In this collaboration between JVR and WOW COLOUR, both parties not only align closely in brand philosophy, becoming a model of mutual commitment, but also resonate in consumer needs and market trends, showcasing their deep alignment in innovation and market insight. This co-branding brought consumers a unique styling feast, quickly accumulating high popularity in a short time, and through complementary advantages, created unexpected benefits, laying a solid foundation for future continued cooperation.

The first pop-up experience store created in collaboration not only achieves a dual enhancement of products and channels but also more precisely meets consumers' demands for personalized styling. This marks a new chapter for the JVR brand in consumer experience scenarios. In the future, JVR will continue to explore more diversified and personalized styling consumption experiences, bringing more surprises to consumers.

*Source: Jiemian News, October 22, 2024.  国庆黄金周“潮”涌杭州,杰威尔xWOW COLOUR联名活动引领造型新潮流|界面新闻