JVR shines at the Shanghai Beauty Expo, with professional styling products leading the industry trend.

From May 22 to 24, 2024, the 28th CBE China Beauty Expo (referred to as "CBE Beauty Expo") opened in Shanghai. The national styling brand JVR attracted the attention of many industry professionals, media, and consumers with its professional styling products and rich product range, becoming the focus of the exhibition.

JVR Exhibition Area

Multi-matrix products interpret trends, leading domestic styling without pressure.

As a leader among national styling brands, JVR has always been known for its professional, innovative, and high-quality styling products. At this Shanghai Beauty Expo, JVR brought the most comprehensive range of styling products, covering men's styling needs, including the beginner-friendly silver can series, the long-lasting gold can series, the high-end fragrance black can series, and various categories such as men's coloring hair mud; it also launched a brand new one-stop hair beauty supply station styling product series specifically for trendy girls. These styling products, with their excellent quality, unique design, and outstanding performance, attracted the attention of many industry professionals and consumers.

In the JVR exhibition area, the women's styling exhibition area became one of the hottest zones. This area showcased multiple styling products designed specifically for women by JVR, including hair mud, hair wax, hair spray, and hair dye sticks, each product carefully developed and tested to meet the diverse styling needs of female consumers.

JVR Women's Styling Exhibition Area

In-depth cooperation with professional stylists to enhance quality.

Salon styling has always been exclusive to the fashion circle, and the aesthetic interpretation of salon styling has always been in the hands of professional stylists. JVR, which focuses on fashion styling, aims to convey the salon-level styling experience to the general consumer, allowing more consumers to have their own accessible salon, thus giving rise to various salon-quality styling products.

JVR's flagship styling products

At this beauty expo, with the support of celebrity stylists, the JVR exhibition area was bustling with people, allowing distributors and consumers to understand JVR's brand power and technological strength up close, personally experiencing the styling power of JVR and the charm of the "flagship styling products."

Celebrity stylists styling on-site

Online sales are booming, consistently ranking among the top styling brands.

JVR's performance in the e-commerce sector is particularly outstanding, having fully settled on mainstream e-commerce platforms such as Tmall, JD, Pinduoduo, and Douyin. With high-quality styling products and professional services, JVR's sales on major e-commerce platforms continue to rise, becoming the first styling brand for many consumers. For many years, it has consistently ranked in the top 3 of styling brands, maintaining a leading position on Douyin's "Styling Hot Products List," with flagship styling products selling over 80 million+ across the internet.

Moreover, JVR has also created "crowd-customized" styling products by entering niche categories and launching differentiated products for different online marketing channels, such as the "JVR Silver Can Hair Spray" and "Matte Hair Mud," providing consumers with an ultimate styling experience. Since its establishment, the brand has won multiple awards, including the "Tmall Golden Makeup Award for Popular Styling Category," "Tmall Men's Grooming Styling Award," and "Annual Brand Award."

Offline channels spread across the country, gradually expanding brand awareness.

In addition to achieving excellent results in the online market, JVR is also actively laying out offline channels. As of now, JVR has settled in over 60,000 well-known trendy collection stores in core business districts and shopping centers across the country, covering 34 provinces nationwide. For example, in collaboration with Miniso, JVR's matte hair mud quickly became the best-selling styling product after being launched in Miniso, with sales growth approaching 200%.

It is not difficult to see that JVR has strong confidence in deeply cultivating the styling field and focusing on the styling track. For instance, in the newly launched second-generation matte hair mud, JVR integrates formulas, technologies, and effects from a higher perspective, not only providing strong styling effects but also multiple benefits such as repairing and moisturizing hair, thus forming a unique advantage for the brand.

This participation in the Shanghai Beauty Expo marks another stunning appearance for the JVR brand after its upgrade. Under the guidance of a new strategy, JVR positions itself as a "fashion stylist" and will fully leverage its unique insights into trends, continuing to focus on the domestic styling track.

*Source: China Enterprise Net, May 27, 2024.   杰威尔闪耀上海美博会，专业造型产品引领行业风向标_中国企业网