JOY
One can share happiness
Youthful, self-pleasure
Enjoy the happiness of every moment
VIGOUR
The energy of fearlessness
Full of passion
Do what you want, following the pulse of life
REAL
Express yourself genuinely
Release your nature
Unconstrained, living authentically
Brand concept A 1% change is enough to make a difference
Through the 1% in our brand's DNA
Leading the Gen Z youth to bravely unleash their potential
Finding their own style
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